Inner Harbor Counseling

When designing the brand for a mental health practice, my process began with thorough research on creating an ethical and medically secure website, ensuring compliance with industry standards for privacy and security. The practice’s goal was to develop a brand that felt comforting and soothing, which guided my choice of soft color palettes, calming typography, and gentle visual elements. Every aspect of the brand was thoughtfully crafted to convey a sense of safety and trust, while also fostering a welcoming atmosphere for clients seeking care.