Elegant by design
Elegance is a design language and in order to achieve the definition of it, you must meet the criteria of being
Graceful Attractive Refined
The Process
Client initially was drawn to brands with large Script and Sans Serif fonts with gold and black colors. However, this look is everywhere so we nudged it to a more Victorian aesthetic with beige’s, browns, and soft black. When put together, these colors communicate a seriousness from the black-brown with hints of warmth and closeness from the beige and tan.
The typeface offered a strong yet graceful presence. The curves and motion of the primary font “POPS” when paired with the brand colors. When working with a decorative font, it’s smart to have a reliable font to pair with it. Ol’ reliable Helvetica Nue fills that gap without distracting or taking away from Audrey.
ExploredAdopted
Colors
Window Graphics
Prior to the grand opening, we lined the large vertical windows with posters. The storefront gets decent foot traffic, so some were designed for viewers up close, while others had to be big and bold enough to read from the street.
Move to turn · click to enlarge
Swipe